It's official; Enrique Pena Nieto is the primary candidate for the PRI Party for the 2012 Mexican Elections. Prior to the announcement of his presidential candidacy, the 45-year old Mexican politician served as governor of the State of Mexico from 2005 to 2011. It is true that Enrique Pena Nieto is related to other politicians, but to his credit, he has made an effort to better himself with a law degree as well as an MBA.
He helped lay the groundwork for his political career when he became a member of the PRI in 1984. First an instructor, then a coordinator, Enrique Pena Nieto worked his way up through the party's ranks. He was Chairman of the Political Coordination Board of the same legislature.
He was involved in the Mexican State government from the 90's up until 2002. Government Administration Secretary, President of the Directive Council for the Social Security Institute, President of the Internal Council of Health Institute and Vice President of the Government Board for Integral Family Development System, are all positions he held during his time with the state government of Mexico. In addition, he was a member of the National Institute of Public Administration and the Administrative Council for Decentralized Public Agencies.
Preparation for his run for the presidency included being a political advisor, at one time. Becoming a presidential candidate has been culmination of all his years working for the state government of Mexico. His elaborate and systematic plan of action from state government to presidential candidate has been steady.
He helped pick the governor of the state of Mexico in 2004. There were many candidates Nieto had to pass in order to grab the nomination: Guillermo González Martínez, Gustavo Cárdenas Monroy, Jaime Vázquez Castillo, Eduardo Bernal Martínez, Fernando Alberto García Cuevas, Cuauhtémoc García Ortega, Isidro Pastor Medrano, Enrique Jacob Rocha, Héctor Luna de la Vega and Carlos Hank Rhon. He represented the PRI as the gubernatorial candidate in February of 2005.
Victory day was July 3, 2005. He won 49 percent of the vote. The baton of governorship was passed over to Nieto on September 15, 2005 at the Morelos Theater in Toluca in front of 5,000 people.
His main focus when he took over was the environment, energy reform and sustainable development and the acceleration of educational reform in support of youth empowerment and employment generation. His ability to address strong issues that caused great conflict within the party speaks to his courage and political savvy. His success as governor in helping the people of the state of Mexico helped him obtain the presidential candidacy.
His run for the presidency began when he finished his term as governor. Oddly, Senator Manlio Fabio Beltrones, his only opponent decided not to run. With Beltrone out of the way, Nieto had no one to stop him from obtaining the nomination.
Despite controversies, Pena Nieto is often referred to as the next president of Mexico. It is no surprise that Pena Nieto has cleverly held his own political polls to discredit his opponents, Andres Manuel Lopez Obrador of the leftist PRD party and Josefina Vazquez Mota of the ruling party PAN. The official election for Mexico's 80 million people will be held on July 1 of this year.
THE PRI is counting on their candidate to bring home the prize of president. His concern and good work for the people of Mexico have laid the groundwork for the perception of Pena Nieto to be that of a democratic president unlike past presidents who were more like dictators. He hopes to lead Mexico into a new era of prosperity and peace.
When you need some relevant information on how you can be successful in your endeavors, hitting the link will help.
Wednesday, February 29, 2012
Monday, February 27, 2012
Experience as a Good, According to Steve Heyer CEO
It is wise to adopt a mutable concept of marketing, according to Steve Heyer CEO, to answer the shifting demands of consumers. Heyer's notes on this were given long ago, yet they prove true now. Heyer's remarks on the topic were given some years ago in a gathering of executive officers of various advertising companies.
Heyer is actually the CEO of one of the biggest hotel companies in the world. There were several occasions where Heyer enlarged on what he had meant about finding innovative marketing approaches in the famous conference long ago. He stated that his aim for the company was to have it market the experiences that could be had in the hotels instead of the quarters themselves.
Experiential value is of prime importance here. He wanted to emphasize the value of promoting amusements as services or products. This is a complete change in perspective and approach, although the product and services did not change at all.
Another of the points he made was that businesses had to face a powerful trend towards customization in goods and services. This is precisely what one now observes in businesses: customization. And this is most apparent in the computer and digital industries.
The entertainment industry is also suffering from certain digital innovations impinging on their channels. Just for illustration, when software for musical piracy was introduced, the support from consumers was so overwhelming that the music industry almost immediately saw a setback in profits. Internet users indiscriminately downloaded the latest and most popular hits for free.
The music industry momentarily went into chaos, which is a scenario referred to in Steven Heyer’s keynote address. For Heyer, this was only a reminder that people needed to constantly change their approaches to meet fresh issues. It was necessary for other media producers, according to Heyer, to take note of this imperative for change.
The idea behind his words was the replacement of traditional understandings of products with new concepts based around them being associated with a certain lifestyle. In the interview explaining his marketing strategy for Starwood Hotels, he furthered explained that they are now a company engaged in distributing entertainment and unforgettable experiences. Their focus now is not anymore on the beautiful hotels with a total worth of billion dollars but on the opportunities to create memories.
In order to achieve the goal, Heyer has brought in Victoria's Secret, partnering with it to promote the hotels through the fashions shows being hosted for the lingerie line. Only certain persons in the Starwood hotels are allowed to attend the runway shows. Such shows how cultural marketing may be used.
Heyer has also spoken out against slapping on brands in films. To Heyer, this is absolutely devoid of context. He doubted that such appearances would actually bring up sales in any way.
A look at Coca Cola's roster of past chiefs shall show Steve Heyer CEO on it. And with Coca Cola, he demonstrated contextual placement of brands into TV programs. He put the brand in view of American Idol's audience by setting Coke glasses before the judges of the series.
When in search of relevant info about online marketing and business in general, visiting my blog will help.
Heyer is actually the CEO of one of the biggest hotel companies in the world. There were several occasions where Heyer enlarged on what he had meant about finding innovative marketing approaches in the famous conference long ago. He stated that his aim for the company was to have it market the experiences that could be had in the hotels instead of the quarters themselves.
Experiential value is of prime importance here. He wanted to emphasize the value of promoting amusements as services or products. This is a complete change in perspective and approach, although the product and services did not change at all.
Another of the points he made was that businesses had to face a powerful trend towards customization in goods and services. This is precisely what one now observes in businesses: customization. And this is most apparent in the computer and digital industries.
The entertainment industry is also suffering from certain digital innovations impinging on their channels. Just for illustration, when software for musical piracy was introduced, the support from consumers was so overwhelming that the music industry almost immediately saw a setback in profits. Internet users indiscriminately downloaded the latest and most popular hits for free.
The music industry momentarily went into chaos, which is a scenario referred to in Steven Heyer’s keynote address. For Heyer, this was only a reminder that people needed to constantly change their approaches to meet fresh issues. It was necessary for other media producers, according to Heyer, to take note of this imperative for change.
The idea behind his words was the replacement of traditional understandings of products with new concepts based around them being associated with a certain lifestyle. In the interview explaining his marketing strategy for Starwood Hotels, he furthered explained that they are now a company engaged in distributing entertainment and unforgettable experiences. Their focus now is not anymore on the beautiful hotels with a total worth of billion dollars but on the opportunities to create memories.
In order to achieve the goal, Heyer has brought in Victoria's Secret, partnering with it to promote the hotels through the fashions shows being hosted for the lingerie line. Only certain persons in the Starwood hotels are allowed to attend the runway shows. Such shows how cultural marketing may be used.
Heyer has also spoken out against slapping on brands in films. To Heyer, this is absolutely devoid of context. He doubted that such appearances would actually bring up sales in any way.
A look at Coca Cola's roster of past chiefs shall show Steve Heyer CEO on it. And with Coca Cola, he demonstrated contextual placement of brands into TV programs. He put the brand in view of American Idol's audience by setting Coke glasses before the judges of the series.
When in search of relevant info about online marketing and business in general, visiting my blog will help.
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